Your popular messaging app will now show the targeted Advertisements soon.The ads are coming to the app’s Status feature, the status feature which was rolled out in the February of last year. The Status that allows users to add photos, and video to their profile will no longer going to add free.
WhatsApp Vice President Chris Daniels announced that they were going to put ads in the status .Althought it’s not confirm when they will be rolling out the advertisement there are speculation that it may be the next year .this mode of advertisement could give the company as well as an opportunity for small business to grow .
The messaging app which was acquired by facebook in 2014 by $19 billion thanks to Facebook’s rising stock valuation . From the very beginning of the deal, many speculated that WhatsApp’s may not be able to stay true to its no advertisement motto.
After Facebook acquire the whatsapp its user base grows exponentially. With over 1.5 billion users around the globe using the app to send messages, photos, and videos and even using it for the business at zero cost. Facebook may have realized they need to get there share of money .
The whatsapp earlier charged users a very nominal yearly fee but after facebook acquired it , they made it completely free. So freemius always comes with hidden price. WhatsApp founders Brian Acton and Jan Koum’sto were so much against the advertisement that made one of the reason they left the facebook last year.
The Status which was a bit like a Snapchat Stories type feature could become now be dubbed sponsored stories and hope the messaging app don’t get in to controversies .
Now it’s time to see how people react when there favourite messaging app changes , write your response how you feel about the whatsapp ads announcement