The more your event is being talked about, the more it will be marketed by means of your attendees. Social media accounts such as Facebook, Twitter, Instagram and many more enable your event to gain popularity and obtain number of people attending your event. In order for the prospects attendees to anticipate your event all about, create a buzz and share some of the valuable contents through social media.
In this blog, we had gathered every best pre event idea for you to build momentum, create buzz and gain large number of participants before the event.
1. CREATE THE BEST HASHTAG
Decide the best hashtag for your event before applying it to your social media accounts, especially on Twitter. Perfect hashtag is needed to amplify and boost the number of followers and sharers.
Your hashtag should be unique, meaning no one else is using your hashtag. There are millions of hashtag already been posted so better do some research. Keep your hashtag short and understandable. Include the name or content of your event so that people will automatically recognize and anticipate your event.
Use only one hashtag for your event in order for the viewers to easily remember your hashtag.
2. CREATE A TEASER VIDEO
One best way to acquire attention in social media accounts is creating teaser videos. From the word, tease, lure them with exciting clips and pictures way back from your past events and incorporate your video with enjoying music.
People will love to see themselves participated from the last year events. Feature your teaser video to your Facebook page and YouTube channel to gain number of viewers, subscribers and followers.
3. CREATE A THROWBACK PICTURE
Appending throwback pictures to your social media accounts including Facebook and Instagram, will surely bring back the memories of the old participants in your event. Make sure the pictures are fair enough to be posted. If not, ask people’s permission to create a meme using that image.
Often throwback pictures focus on the event proper images like zoomed out stage recordings and guests pictures. Decide the best picture to use and never forget to overlay quotes, messages or testimonials.
4. SCHEDULE COUNTDOWNS
You can find many online applications that can help you schedule your posts to any social media accounts like Hootsuite. Start preparing countdown posts and take into consideration some throwback pictures and videos.
Schedule your teasers and countdowns as auto posts. These posts will surely tease the viewers that can be shared to their pages resulting to more prospect attendees joining. Reply to comments and suggestions in your posts for active interaction.
5. TEMPT WITH EXCLUSIVE OFFERS AND DISCOUNTS
Offer early-bird discounts, pre-sales, registration coupons and other ideas to allure your participants in buying your tickets for your event. Offer discounts for a limited time to evaluate how many attendees are showing interest to your event.
In this way, you can do some adjustments on your marketing strategies. Create an image with concise details of the discounts. Also, choose good color and design in accordance in your event. Post this to your social media accounts and link them all together.
6. VIP PACKAGES
Exclusive offers and discounts should cater VIP Packages. I emphasize VIP packages as one of the pre event ideas because most event marketers do this to attract big prospect guests that needs special treatment.
One example in an event where people buy VIP tickets is having a celebrity or a well-known artists. People love to meet and greet them personally in a close or private room.
7. SPEAKER INTERVIEWS
Another way of putting up a market for your event is by doing interviews with your guest speakers. Create a teaser or a short film while interviewing your speaker. You can create videos and upload it on YouTube and other social media accounts or do it live in your Facebook page. Ask also guest speakers to write a blog about your upcoming event and share it on some web link pages to gain followers and prospect attendees. Think of it as a celebrity endorsement or an advertisement.
8. BE A GAME WIZARD
Activities like competing for more points and levels in marketing/promoting your event can lead to more attendees. There will be plenty of room for fun at this point. Give commissions and incentives to people who can invite individuals for your upcoming event.
For example, if people could sell tickets or invite 10 plus persons can gain points and will have the chance to receive VIP tickets for free.
9. ADVERTISE YOUR EVENT ON SOCIAL MEDIA
Reaching a bigger targeted audience can be done by advertising your event on different social media platforms. Networking your planned event is very effective through this strategy.
For example, YouTube gain subscribers and views mostly on celebrity updates and music. Allocate budget for advertisements, for this may take lots of money. Yet very worthy.